Apple AR headset could cost consumers over $2,000


Apple’s long-rumored mixed-reality headset could cost consumers over $2,000 when it eventually ships, with a report claiming the expensive development and components justifies the potential price. The lengthly development process of the Apple VR headset has resulted in a long wait for its release, with a possibility of a launch in late 2022 or delayed into 2023 . While it is anticipated to be a premium device, with pricing rumors between $1,000 and $3,000 , Apple may be planning to go closer to the middle of that range.Apple has internally discussed price points for the headset “above $2,000,” according to Bloomberg’s Mark Gurman in his “Power On” newsletter. Though Apple usually does charge a premium for its hardware over its rivals, the company is apparently doing so because of “some of its internal technologies.” Read more…
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